It all started in 1976, when Peter and Annie met in a bar/art space in New York City-Annie was a waitress, and Peter came in as a customer. As the couple describes it, "That was it!" They spent a few years sharing a loft in downtown SoHo, but eventually thought, "What if we went back to the farm together?" They made the leap back to Peter's family home, the house he grew up in. It was here that Annie's Naturals really came to fruition, as Peter and Annie teamed up with a strong vision of a better way to produce food. They placed the administrative and product development operations on site. Many of the original paintings that now cover the walls of their living and work spaces were created for the labels of Annie's brand products.